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I'm a brand designer with 13 years of experience building visual identities and systems for companies whose work needs to be understood, not just seen. Over my career, I've helped shape how people see institutions, complex products, and innovative technology.
From leading a design team at USC, to translating technical products for Honeywell Home and First Alert, to bringing a space satellite company's visual identity to market, I've worked across the full arc of brand work, from the first rough idea to the final touchpoint. Clear, considered work, built to hold up long after launch.
My focus extends beyond identity and design systems into the strategy underneath them. A background in marketing means I start with who the work is for and the problems the design solution needs to answer. I've learned to work comfortably in ambiguity, move fast without losing craft, and partner closely with the people to help reach creative design goals.
I'm currently open to full-time brand design roles, as well as select studio projects through Good Shaper.